Variety Announces Honorees for 10th Annual Hitmakers Celebration
Olivia Rodrigo, KATSEYE and Sienna Spiro will receive top awards at Variety’s December Hitmakers brunch in Los Angeles.
Variety’s 10th Annual Hitmakers Event
Variety announced that Olivia Rodrigo, KATSEYE and Sienna Spiro will be honored at its 10th Annual Hitmakers Celebration in Los Angeles this December.
The ceremony will culminate in an invitation‑only brunch on Saturday, December 5, with TikTok serving as the Premier Partner.
Award Recipients
Olivia Rodrigo – Songwriter of the Year Award
KATSEYE – Group of the Year Award
Sienna Spiro – Visionary Voice Award
Olivia Rodrigo’s Recent Achievements
Rodrigo’s 2021 debut album SOUR launched with the record‑breaking tracks “drivers license” and “good 4 u,” debuted at No. 1 on the Billboard 200, and earned three Grammy Awards for Best New Artist, Best Pop Vocal Album and Pop Solo Performance.
She followed with GUTS in 2023 and you seem pretty sad for a girl so in love in 2026, each debuting at #1 on the Billboard 200. Her 2026 single “YSPSFAGSIL” recorded the largest single‑week sales for any solo artist that year.
Rodrigo launched the women‑led festival Daisy Chain Fields in August, raising $20 million for ten non‑profit organizations supporting women and girls. She is currently on the sold‑out “The Unraveled Tour,” which began in September and runs through May 2027.
KATSEYE’s Recent Highlights
KATSEYE, a two‑time Grammy‑nominated, three‑time American Music Award‑winning global girl group formed through HYBE and Geffen Records, blends global pop with K‑pop performance precision.
Their third EP, WILD, debuted at No. 1 on the Billboard 200, marking the biggest U.S. girl‑group debut in nearly 20 years and producing Billboard Hot 100 hits “PINKY UP,” “Animal” and “Hootie Frutti.”
After a Coachella debut, the group launched a global arena tour that sold out within 48 hours. Their film “KATSEYE: WILD HEARTS” reached audiences in more than 60 countries and now streams on Disney+ and Hulu.
Sienna Spiro’s Rise
The 21‑year‑old vocalist broke through in fall 2025 with the global hit “Die On This Hill.” By early 2026 she placed three singles—“Die On This Hill,” “You Stole The Show” and “The Visitor”—on the Billboard Hot 100 simultaneously.
Her debut album Visitor, released via Capitol Records, debuted at No. 9 on the Billboard 200 and earned widespread critical acclaim. Spiro won Best New Artist at the 2026 MTV Video Music Awards and delivered a standing‑ovation‑worthy performance of “Great Expectation,” which spent three weeks at No. 1 on the UK Official Singles Chart.
Her sold‑out global “My House” headline tour added a second North American leg launching in August 2027, and she will perform with RAYE at the BST Hyde Park festival on July 10 in London.
Variety’s Perspective
“The 2026 Hitmakers honorees have shaped the sound and business of music in countless ways,” said Variety’s Executive Editor, Music Jem Aswad. “Their creativity, vision, and relentless drive are creating the soundtracks for so many lives. We look forward to honoring them all in December!”
Additional honorees and event details will be announced in the weeks leading up to the brunch.
